Custom embroidered ties are a subtle, discreet and yet very effective way of transforming your staff into brand ambassadors for your company. Having your logo displayed on custom embroidered ties is an unobtrusive way of introducing your company into the minds of prospective clients over a meeting, or a networking event. They are less obvious than wearing a prominently displayed logo on a t-shirt, and it is this subtlety that can really work in your company’s favour. There are going to be times though, when just having custom embroidered ties will not be the most effective use of having your company’s personal logo clothing.
Custom embroidered ties versus custom t-shirts
Any company can use custom made items of clothing for variety of reasons. It is up to you to decide how you want to use your budget for clothing with your logo on it. Below are some ideas that make use of items such as custom embroidered ties, corporate sports clothing and other items.
- Custom embroidered ties as prizes – these are a very versatile item that you can have easily personalised. Ties have long been used as part of corporate uniforms and as membership tokens of many different forms of clubs and societies. Following the example of some sports clubs, who allow leading members of the team wear a different club tie to the rest of the members, some companies are introducing special ties as a small incentive to staff to meet certain achievement targets. There is no reason to only use ties though. On a team building weekend, custom t-shirts can be given to those performing well in tasks, or as a competition prize. The item is not so vastly desirable as to introduce harmful levels of competition between teams, but still attractive enough as a symbol that teams will raise their game to win it.
- Personal logo clothing as a gift – presenting a client, new or old, with a personalised item of clothing with their name and also your company logo on it can be of great benefit to your relationship. It shows them that they are a valued customer, and you intend to keep them that way. It doesn’t have to be custom embroidered ties at all. Even giving them some of your corporate sports clothing can work if they use it when with other people who your traditional advertising has not reached yet. When a client wears your logo, they act as an advertisement and give your business a personal endorsement.
- Corporate workwear will set you apart from others in your industry if your teams are turned out in matching or complementary corporate uniforms or workwear at a job or event where there other firms in your sector at the same time, they will stand out and give the image of a professional group and a functional team.
For some more information on companies that can advise you on the type of items you can have personalised or custom designed to fit your company, why not get some free quotes and compare suppliers?
Should anyone avoid having a corporate uniform?
There is no reason why most firms should avoid having custom embroidered ties or custom t-shirts for business events. However, sometimes having your company’s logo emblazoned on staff can be a disadvantage for them. A rather obvious example would be of a private detective agency. Really though, if your business requires discretion or anonymity it is best to carefully consider what items you order for your staff.
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