Choosing company clothing for you and your staff can be a tricky decision to make. Having custom made ties and custom made fleeces can be a great addition to your business as having your logo prominently displayed turns anyone wearing it into a walking advertisement. Apart from the low cost advertising you get with having your own corporate workwear or custom t-shirts, they can also help build your staff into a tightly knit unit. There are a few main points mentioned below you should keep in mind when deciding on what type of company clothing to invest in.
Not all company clothing is the same
Different corporate uniforms can serve different purposes. It would, for example, be seen as inappropriate if all the staff in your bank wore shorts with a company logo on them to work every day. When deciding what company clothing to buy, keep these three things in mind.
- What situation is it to be worn in – if you are, for example, a plumbing company, or some other manual trade that requires clothes to be durable and useful, then you don’t send your staff out on jobs wearing a full suit with the company’s logo embroidered on the breast pocket. Some embroidered clothing in the line of custom logo shirts or a company jacket would be more useful for everyday use. Of course, if you wanted a suit for good occasions then that would be a good idea. When deciding how to choose your corporate workwear, the most important thing to think of is ‘will the work get done properly if the staff are wearing this?’
- Purpose – leading on from the last point, choosing company clothing is also affected by the purpose the clothing is intended to serve. If it is a corporate uniform to be used for client interactions, presentations or low key affairs, the clothing’s design and function will be different to a situation where custom t-shirts are being made for inter-office sporting events or a team building exercise.
- Company type – this refers to the image you wish to convey with your staff and company clothing. For a company wishing to convey that it is clean-cut and professional to clients, relatively conservative custom made ties or custom logo shirts may be the way to go. However, a company that wants to convey a young, hip and fresh image may have a heavily stylised corporate sports clothing or custom t-shirts. Basically, a skateboard shop and a high-end jewellers can both benefit greatly from company branding on their staff clothes, but the way they will go about it is going to be radically different.
Custom t-shirts or corporate uniforms?
Ideally there would be nothing at all preventing your company from supplying all the custom made clothing it wants to the staff. Though given that in the real world, budgetary considerations must factor in highly to most decisions made in a company, you will have to be more selective in what you choose for your staff. Decide on what you want the company clothing to be used for and what it will be saying about your company and your business. You can get free quotes from suppliers of wholesale personalised clothing from Companeo can get a better idea of cost.
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